Legendary B-movie actor Bruce Campbell plays himself in the new film MY NAME IS BRUCE, which opens theatrically on October 31 in New York.
In the movie “My Name Is Bruce” Bruce Campbell is mistaken for his character Ash from the Evil Dead trilogy and forced to fight a real monster – a nine-foot-tall sword-wielding Chinese god of war – in a small town in Oregon. Mortified at first, Campbell decides to enjoy his stab at protecting the innocent until the situation turns decidedly gruesome. Confronted by a monster that’s not a guy in a rubber suit, and with the blood of innocents on his hands, Bruce must abandon his slothful Hollywood ways. In a climactic, mano-a-monster battle, he is forced to finally rise to the occasion and become a hero…in real life.
“My Name Is Bruce” doesn’t have a standard issue release date because the studio is doing something for the film that has not been done in decades. Bruce Campbell is traveling to every opening city to be at the opening theatre for the first night or two of the film’s premiere. As such, Bruce is working his way across the country between November and December, in a new city every few days. (Who else nowadays goes on a two month PA tour?) The movie’s opening in a given market is predicated on Bruce’s travel to that city. As examples, after New York, the film opens in Boston on November 5, in Detroit November 21, in Chicago November 28 and winds up in Los Angeles on December 19. Ultimately, “My Name Is Bruce” will play in about 15 cities around the nation.