In Billboard, Casey Lindeweiler (John Robinson) inherits WTYT 960 from his legendary radioman father only to discover that it’s on the brink of financial collapse. To right the sinking ship, Casey pulls out the oldest trick in radio, the wacky contest. His grand plan is to host a billboard sitting contest where four people will live on a catwalk in front of a billboard for the chance of winning a mobile home and “nine-sixty thousand” dollars. Unprepared for the spotlight, Casey rises to the challenge of running a business but is faced with relentless attacks from his competition (Eric Roberts), the local authorities, the media, and mother nature herself. Casey struggles to keep his father’s legacy alive while fighting to stay independent.
The film is inspired by an actual billboard-sitting contest Zeke Zelker recalls from his youth.
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